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For the small businesses that can participate, Cyber Monday is a great opportunity for a few things: big exposure, keeping return customers happy and returning, and also (at its best) padding the coffers of a relatively new company.
It's also an opportunity for shoppers to "vote" with their money. So if you want to encourage a diverse, competitive marketplace that also rewards innovation, you are in luck!
If you want the best thing possible at the lowest price possible, it pays to have a lot of people out there trying to sell you that one thing (and trying very hard to make the best one of it) — and small companies are a vital part of that equation.
By virtue of being outside the mainstream, they're often the first places real, smart innovation occurs. If you shop there first, you don't have to wait to buy the replicates giant businesses eventually make of what they're creating right now.
Below, we've rounded up 50 Cyber Monday deals offered by small companies we love to shop at, so you can discover new things or save on what's already on your wish list. Since most of these newcomers are direct-to-consumer, you can do all that while eating leftover pie in your pajamas — exhibit A of the wonders of the 21st century.
Be sure to also check out our other guides to Cyber Monday deals on Insider Picks. We've got guides to the best deals at major retailers like Amazon, Target, Best Buy, and Walmart.
SEE ALSO: Amazon's best Cyber Monday deals you'd never find on your own
SEE ALSO: This wildly popular mattress startup is offering up to $250 off a new mattress for Cyber Monday
MVMT
What they make: Luxury watches and sunglasses at affordable, direct-to-consumer prices.
The Deal: Save up to 20% off from November 16 - November 28. Whenever you buy a watch and strap from now through the holidays, it will come in a gift box.
What you might want to get:Men's Gunmetal Sandstone and Women's Santa Monica
Shop MVMT >>
Brooklinen
What they make: Luxury bed sheets, pillows, comforters, and blankets sold direct-to-consumer at fair prices.
The Deal: Free shipping and the following deals from November 20 - November 28:
- Spend $150 and get a free $35 scented candle of your choice.
- Spend $250+ and get $50 off your order.
- Spend $500+ and get $100 off your order.
- Spend $800+ and get $200 off your order.
What you might want to get:Luxe Hardcore Sheet Bundle
Shop Brooklinen >>
Leesa
What they make: Mattresses with three premium foams for cooling, body contouring, and pressure-relieving core support delivered to your door. Sapira is their luxury pocket spring mattress, which combines Leesa's premium foam layers with pocket-spring coils for premium comfort.
The Deal:
From November 18 - November 26, you can shop the following:
- Get $125 off the Leesa Mattress, plus a free Leesa pillow
- Get $250 off the Sapira Mattress, plus a free Leesa pillow
From November 27 - November 29:
- Take $125 off the Leesa Mattress, plus get a free Leesa Pillow ($75 Value) and a $25 Amazon gift card.
- Take $250 off the Sapira Mattress, plus get a free Leesa Pillow ($75 Value) and a $25 Amazon gift card.
What you might want to get:Sapira Mattress
Shop Leesa >>
Shop Sapira >>
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